Moving Brands/ Moving World from Moving Brands on Vimeo.
A piece by independent brand agency, Moving Brands.

It visually describes how I have been thinking/feeling lately, which is not uncommon in graphic design. Keeping up with society’s desires and ideas of what is good design vs. what is successful design from a designer’s point of view is repeatedly overwhelming. When you learn one thing, how long does it have ’til it becomes obsolete? Perhaps that’s why innovation is so sought after. One step ahead.

Design is an ongoing process, headache and adventure all rolled into one… one work day, one project, one cycle. How and when will ideas become recycled, or bad trends become ‘retro’? Picasso said, “Good artists copy. Great artists steal.” With all these influences, access, and guidelines when will stealing be all there is left to do? Is stealing a facet of innovation? Whatever the answers may be, change never ends.

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