According to New York designer, Dan Cassaro,

“There are two types of designers: Lennons and McCartneys. As a John Lennon, you create work that is message-driven, stark and serious, but you run the risk of seeming pretentious and/or naïve. (In John Lennon’s defense, he was unfortunately married to the world’s worst art director.) To be a Paul McCartney, on the other hand, means creating beautiful, meticulously crafted graphic design pop music, heavy on style but light on content. While either can be successful on its own (I fucking love Wings), the best design employs both ideology and style. (See: popular music group “The Beatles”).”

I reference this because I am a big Beatles fan, and Cassaro’s tip (#5. entitled Suck It, Yoko from 1000 Tips from 100 Graphic Designers) made me wonder. Knowing the music John and Paul had each written, I imagined their songs transformed into posters or brochures and it did seem clear to me. (It almost seemed like fine art vs. design, but that’s just in my head perhaps.) Since George Harrison is my favorite Beatle, I’ll have to say I’m neither a Lennon or a McCartney, and that’s perfectly fine with me.

Catch all of Dan Cassaro’s 10 tips here.

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