About Me
Over the last 13+ years, my design career has spanned across design studios, tech startups and consulting. In the last few, I’ve specialized in design for healthcare and wellness, and was most recently an Associate Design Director at Veryday / McKinsey & Company where I worked with some of the world’s brightest minds. Today, I work independently as both a design leader and individual contributor, helping organizations across many industries build innovative, meaningful solutions.
Additional projects below are protected for confidentiality. Reach out to learn more about my work.
Research
- Ideal welcome kits and procedures for onboarding patients onto a new treatment
- New offerings for a major bank so they can attract and retain their target customer
- Improvements to glucose monitors for diabetic patients
Design Frameworks
- Digital interfaces for a new suite of hospital beds
- Tools for advancing education within corporations
- A mobile app framework for patients of any disease state to track their symptoms and progression on treatment
Detailed UI/UX Design
- Issue management software for corporate teams to seamlessly track and collaborate on company-wide and global tech issues
- A patient support tool to monitor the health of atopic dermatitis patients
- Healthcare tools for schools so that children can gain access to needed tests
My Services
I work with small businesses and tech companies in need of design consulting for apps and sites, as well as studios and agencies who’d like to partner on client projects. See a few offerings below and get in touch to see if we can find a fit.
UX/UI Design
Interaction and visual design for mobile/desktop websites, apps and enterprise software delivered in a lean, agile and systematic way.
• Flows and experience maps
• Wireframes and visual designs
• Usability Testing
• Design systems
• Documentation
Design Research
Ethnographic research, synthesis, workshops, and meaningful artifacts to uncover insights for innovative opportunities.
• Interview guides and facilitation
• Synthesis reports
• Stakeholder workshops
• Personas and journeys
Heuristic Analyses
Full usability assessment of your existing website / app resulting in an evaluation report (and/or current state blueprint) related to topics such as:
• ADA compliance and accessibility
• Information architecture
• Visual hierarchy
• Actors, actions, interconnectivity
Illustration
Custom traditional and digital illustration/drawings to add that unique flavor to various elements such as:
• Research stimuli
• Interstitial app screens
• Hero images
• Special UI elements
Hear from my clients
Karoleen was one of the most professional, knowledgeable, and responsive UX designers I have ever had the pleasure of working with! We were constantly met with unclear direction from our client, as well as conflicting input in our design phase. Karoleen handled all of this with the utmost professionalism and delivered us an incredibly solid UX direction for our project. In a world where UX design is instrumental to the success of a website, I could not be happier with our decision to bring Karoleen into this project.
Sam, PM
Karoleen is a talented designer with a critical eye, robust imagination, and strong ability to adapt to feedback. During the course of our engagement, she was able to take a challenging set of requirements and work independently to deliver on them thoughtfully and effectively. Her open mind and research skills allowed her to see potential solutions from multiple angles. This allowed us to broaden our thinking and strengthen our product. While helping us design a mobile app, Karoleen delivered concept research, wire frames, information architecture flows, and UI design – all of which she did in great detail and with great taste. I look forward to working with her again in the future.
Gillian, PM
I can always depend on Karoleen to turn every experience into a positive one. A highly-skilled collaborator, Karoleen tackles any situation - from working with clients and defining research strategies to refining design details – with professionalism, care, and compassion. She navigates complexity with creativity, agility, and organization to respond to any design challenge quickly. Her humanistic approach is valuable for rethinking and reimagining healthcare experiences.
Miya Osaki, Partner at Diagram
Interested in working together?
Email me at hello [at] karoleendesign [dot] com and I’ll be in touch!