About Me

Over the last 15 years, my design career has spanned across design studios, tech startups and consulting. In the last few, I’ve specialized in design for healthcare and wellness, and was most recently an Associate Design Director at Veryday / McKinsey & Company where I worked with some of the world’s brightest minds. Today, I work independently as both a design leader and individual contributor, helping organizations across many industries build innovative, meaningful solutions.

Learn More

Additional projects below are protected for confidentiality. Reach out to learn more about my work.


  • Improved initiatives for operationalizing social emotional learning (SEL) in classrooms
  • Ideal welcome kits and procedures for onboarding patients onto a new treatment
  • New offerings for a major SF bank so they can attract and retain their target customer
  • Improvements to glucose monitors for diabetic patients

Design Frameworks

  • Digital interfaces for a new suite of hospital beds
  • Tools for advancing education within corporations
  • A mobile app framework for patients of any disease state to track their symptoms and progression on treatment

Detailed UI/UX Design

  • Patient / clinician matching tool and website design for a leading mental health start-up in NYC
  • Issue management software for corporate teams to seamlessly track and collaborate on company-wide and global tech issues
  • A patient support tool to monitor the health of atopic dermatitis patients

My Services

I work with small businesses and tech companies in need of design consulting for apps and sites, as well as studios and agencies who’d like to partner on client projects. See a few offerings below and get in touch to see if we can find a fit.

UX/UI Design

Interaction and visual design for mobile/desktop websites, apps and enterprise software delivered in a lean, agile and systematic way.

• Flows and experience maps
• Wireframes and visual designs
• Usability Testing
• Design systems
• Documentation

Design Research

Ethnographic research, synthesis, workshops, and meaningful artifacts to uncover insights for innovative opportunities.

• Interview guides and facilitation
• Synthesis reports
• Stakeholder workshops
• Personas and journeys

Heuristic Analyses

Full usability assessment of your existing website / app resulting in an evaluation report (and/or current state blueprint) related to topics such as:

• ADA compliance and accessibility
• Information architecture
• Visual hierarchy
• Actors, actions, interconnectivity


Custom traditional and digital illustration/drawings to add that unique flavor to various elements such as:

• Research stimuli
• Interstitial app screens
• Hero images
• Special UI elements

Hear from my clients

Interested in working together?

Email me at hello [at] karoleendesign [dot] com and I’ll be in touch!