Over the last 15 years, I’ve specialized in helping businesses in healthcare & wellness, education and technology create and market meaningful solutions for their customers.
It’s been my mission to help these mission-driven businesses compress the time it takes to share their passions with the world through effective user experience design and powerful copywriting.
Additional projects below are protected for confidentiality. Reach out to learn more about my work.
Research
- Improved initiatives for operationalizing social emotional learning (SEL) in classrooms
- Ideal welcome kits and procedures for onboarding patients onto a new treatment
- New offerings for a major SF bank so they can attract and retain their target customer
- Improvements to glucose monitors for diabetic patients
Design Frameworks
- Digital interfaces for a new suite of hospital beds
- Tools for advancing education within corporations
- A mobile app framework for patients of any disease state to track their symptoms and progression on treatment
Detailed UI/UX Design
- Patient / clinician matching tool and website design for a leading mental health start-up in NYC
- Issue management software for corporate teams to seamlessly track and collaborate on company-wide and global tech issues
- A patient support tool to monitor the health of atopic dermatitis patients
Product / Web Design Services
Design Research
Find out what your market wants, and give them what they need with ethnographic research, synthesis, workshops, and meaningful artifacts to uncover insights for innovative opportunities.
• Interview guides and facilitation
• Synthesis reports
• Stakeholder workshops
• Personas and journeys
Interaction Design
Your product is only as strong as its foundation. Interaction design assets are created for mobile/desktop websites, apps and enterprise software and delivered in a lean, agile and systematic way.
• Flows and experience maps
• Wireframes and visual designs
• Usability Testing
• Documentation
Visual/UI Design
Ensure your brand rings through everything you create. Your branding guidelines are applied with care for a cohesive look and feel across all assets, especially detailed design for your final product.
• Color and typography
• Custom illustration
• Usability testing
• Design systems
Marketing Services
Email Copywriting
Share your message in the most compelling way with the shortest amount of words. There's no better place to do that than the king of all marketing channels: email. Let's create your:
• Core nurture sequences
• Launch sequences
• Engagement emails for inactive readers
• Daily engagement emails to stay top-of-mind (without overwhelming your audience)
Sales Page Copywriting
Be a confidante to your reader by the time they hit the bottom of your sales page (better yet, way before then). Below are some areas where sales pages continue to have a huge impact (no matter how long they've been around):
• Online courses
• Group and 1:1 coaching programs
• E-books and countless digital/physical products
• Virtual and physical events, webinars, mini-courses
Hear from my clients
Karoleen was one of the most professional, knowledgeable, and responsive UX designers I have ever had the pleasure of working with! We were constantly met with unclear direction from our client, as well as conflicting input in our design phase. Karoleen handled all of this with the utmost professionalism and delivered us an incredibly solid UX direction for our project. In a world where UX design is instrumental to the success of a website, I could not be happier with our decision to bring Karoleen into this project.
Sam, Project Manager
Karoleen is a talented designer with a critical eye, robust imagination, and strong ability to adapt to feedback. During the course of our engagement, she was able to take a challenging set of requirements and work independently to deliver on them thoughtfully and effectively. Her open mind and research skills allowed her to see potential solutions from multiple angles. This allowed us to broaden our thinking and strengthen our product. While helping us design a mobile app, Karoleen delivered concept research, wire frames, information architecture flows, and UI design – all of which she did in great detail and with great taste. I look forward to working with her again in the future.
Gillian, Project Manager
I can always depend on Karoleen to turn every experience into a positive one. A highly-skilled collaborator, Karoleen tackles any situation - from working with clients and defining research strategies to refining design details – with professionalism, care, and compassion. She navigates complexity with creativity, agility, and organization to respond to any design challenge quickly. Her humanistic approach is valuable for rethinking and reimagining healthcare experiences.
Miya Osaki, Partner at Diagram, NYC
Interested in working together?
Email me at hello [at] karoleendesign [dot] com and I’ll be in touch!